BRAND ALIGNMENT ROADMAP

Align your vision with a clear brand strategy that speaks directly to the heart of your dream client.

Let me guess —

  • You're sitting on the edge of an exciting business idea, but the overwhelming maze of where to start has kept you on pause. 

  • Or maybe you've been in business for a while, yet you’re yearning to redefine or simplify what you offer. 

  • Perhaps, you're drowning in a sea of brilliant ideas, craving a clear path that cuts through the chaos.

Here's the truth…

staying in this swirl of ideas without taking action is keeping you from expanding the impact you know you’re here to make.

It’s time to stop the swirl.

Inside this course, Brand Alignment Roadmap, — you’ll harness your vision and ideas into a clear, cohesive brand that speaks to the heart of your dream clients. You’ll have a custom brand strategy so you no longer question what to do next.

Does this sound familiar…

  • You have countless pages of notes, ideas, and visions overflowing in your mind, but often find yourself lost in it all instead of taking clear action.

  • There's a lack of focus within your business - you're not sure which ideas to pursue or how to channel your creativity into a cohesive brand.

  • Your messaging feels unclear, leaving you wondering how to truly differentiate yourself and speak authentically to your dream clients.

  • You don't have a clear path for reaching those people who need your offering the most.

  • Marketing feels daunting, and you don't know where to begin when it comes to promoting your soulful work.

Inside Brand Alignment Roadmap, you’ll…

  • Be guided by a proven process to help you turn your ideas into a strategic action plan.

  • Hone in on what makes you unique to create a focused brand strategy that resonates with your dream client.

  • Craft authentic messaging that speaks to the transformation you offer. 

  • Feel inspired to market your business with an action plan that feels simple and sustainable.

  • Know what to do next to grow your business and expand your impact.

Swap the endless ideas for cohesive brand clarity.

It's not about more ideas; it's about honing in on your brand strategy and taking actionable steps.

What makes this brand strategy course unique?

Self-Paced


Dive deep when inspiration strikes or take a breather when life gets demanding.

Step-by-Step Clarity


I break down it down step-by-step, focusing on what matters most in bite-sized modules.

Beyond the Basics


We’ll ensure you have a custom plan so you’re set up for long term cohesion and success.

Shine Your Authentic Light


This process encourages you to infuse what makes you unique into every part of your brand.

  • "Going through the brand strategy process brought me clarity as I worked to discover, rediscover, and uncover the way I want my business to be seen and understood.

    Not only did this process help bring order and organization to my brand, it helped me strategize better how to represent my business so that it will reach the clientele that it best serves.”

    - Jennifer

  • "This process encouraged me to think outside the box to delve deep into what I want for my brand.

    The support and confidence Cass provides is just the boost some of us need while getting started in what can be an anxious and overwhelming time.”

    -Ora

What’s waiting for you inside the course…

Bite-Sized Modules


Dive into the heart of your brand with 9 easy-to-digest lessons each with their own fun actionable insights.

Prompts + Templates


Consider these jumping off points - questions to help you make your brand your very own. 

Live Office Hours


Your chance to pick my brain, gain deeper clarity, and get answers in real-time.

Community Chat


Connect, share, and learn alongside fellow roadmappers. You’ll have a Slack channel to ask questions as they arise.  

Here’s how it works…

Step one

Gain Access + Get Started

Purchase the course and get instant access to the modules so you can start moving through them at your own pace.

Step Two

Join Office Hours

We’ll meet on Wednesdays at 12pm ET for 6 weeks (beginning on May 1) so you can ask questions in real time. If you can’t make it for the call then you can submit your question on our Slack channel.

Step Three

Clarity + Aligned Vision

Through this process you’ll know the intricacies of your brand and have clear messaging so you can finally share your business with confidence.

Get a sense of what’s inside the course by previewing the welcome video…

HAVE WE MET YET?

Hey, I’m Cass! 

I started my career in digital marketing back in 2008 and have been refining my skills over the past 15+ years. I come from a long line of entrepreneurs and risk-takers which is why working with passionate, soulful folks is my jam. 

I've had the privilege of walking alongside countless soulful entrepreneurs, just like you, illuminating the path to clarity and insight so they can live their purpose in even bigger ways.

This course is a time-tested journey I've intimately shared with my 1:1 clients. Now, I'm thrilled to bring this transformative process to you at an accessible price. It's your chance to traverse this path at your own pace, with me by your side.

Enrollment is currently closed.

Join the waitlist and be the first to know when this course is offered again.

Through this seasoned process you will…

  • Uncover the essence of your brand, ensuring it resonates authentically with your audience.

  • You'll know how to forge a genuine connection with your dream clients, creating a community that’s ready to buy your offerings.

  • Your brand finally be more than an idea. No more throwing spaghetti at the wall; you'll know exactly where each piece fits.

  • It's not just about making a profit; it's about making a difference. You'll gain insights on how to infuse purpose into your marketing, ensuring that every action aligns with your soulful mission.

  • "I've made major strides and truly have a clear direction in where I am taking my business now. Worth every penny and then some!”

    Samantha

  • "I found this process to be fun, inspiring and it really gave me clarity in what I wanted my message to convey."

    -Amanda

Frequently Asked Questions

  • You get lifetime access to the course materials. This allows you to revisit, revise, and implement the strategies at your own pace, ensuring a comprehensive understanding of the content.

  • The course comprises 9 bite-sized modules, 6 live coaching calls for personalized guidance, a community Slack channel for networking, and lifetime access.

  • The Brand Alignment Roadmap is crafted for entrepreneurs at all levels. Whether you're just starting or seeking to refine your existing brand, the course provides valuable insights and actionable strategies.

  • Upon signing up, you gain instant access to the course materials on Squarespace. You'll also receive an invitation to the next live office hours and community chat, ensuring you're connected and ready to dive right in.

  • The live office hours (6 sessions beginning on May 1) provide an opportunity to ask questions directly and receive feedback. The community Slack channel is another avenue for getting insights from both peers and your instructor.

  • The course is designed to be flexible. You can engage with the materials and community at your own pace. On average, allocating a few hours per week should allow for a meaningful and impactful experience.

  • We believe in the value of the Brand Alignment Roadmap and due to the instant access to the materials we do not offer refunds.

Enrollment is closed right now. Please join the waitlist to be the first to know when it’s being offered again.