Intentionally Using AI In Your Business

Website Tips

Aug 12

AI is getting smarter. But so are we.

As business owners, we’re adapting to a digital landscape that is shifting faster than ever with the emergence of AI. And while it can be an incredible tool for content creation and copywriting, there’s one thing it can’t replicate: your humanity and able to connect.

People can feel when content is manufactured, rushed, or straight-up copy-pasted from a prompt. They can also feel when something was written with care, infused with personality, and designed to connect.

The difference is subtle, but it’s everything.

If you want to use AI to create content without losing the heart behind your business, here are some intentional ways you can partner with AI.

1. Teach AI Who You Are

Think of AI like a new team member. If you want great work from them, they need to understand your business first.

Before asking it to write something, give it context:

Who your ideal client is (be super detailed: include their hopes, struggles, and what they value)
Your brand vibe (warm, sassy, polished, playful, etc.)
Your tone of voice (short + punchy, deep + reflective, storytelling, etc.)
Examples of past content you’ve created (so it can learn your rhythm and phrasing)

The more you feed AI you, the more what it gives back will feel like something you actually wrote.

2. Start With Your Own Words

Before you ask AI for help with the specific piece of copy you’re working on, get your raw thoughts out first.

Open a doc, jot down messy, unpolished sentences, and let your own perspective spill onto the page. Don’t overthink structure, grammar, or flow - just capture your ideas.

Once you’ve got something to work with, then ask AI to help you refine it, fill in gaps, or strengthen the structure. This keeps your voice at the center while still benefiting from AI’s efficiency.

3. Prompt With Intention

A vague prompt gets vague results.

Instead of:

“Write a blog post about self-care for entrepreneurs.”
(hopefully you already have some ideas to share on the topic based on the previous tip)

Try:

“Take the following ideas I’ve written down and write a 700-word blog post for entrepreneurs on self-care. Keep the same tone from my notes, use my brand voice, and integrate practical tips they can implement right away.
[ PASTE THE CONTENT FROM YOUR MESSY DRAFT ]”

See the difference? Getting specific with tone, audience, and starting with your own ideas makes AI far more likely to nail it on the first try.

4. Edit Like a Human

This is the make or break step. AI will provide a solid draft, but your magic comes in the editing.

When you review AI’s work, ask yourself:

Would I actually say this? Or does it feel like a robot wrote this?
Are there phrases that feel overly polished in a way that might feel inauthentic to my audience?
Does this reflect the values and emotions I want to communicate?

If it feels off to you, it will definitely feel off to your reader.

Editing is where you can add your own lived experience and tweak the copy so it actually sounds like you.

5. Use AI to Clarify, Not Replace, Your Voice

AI can be a brainstorming partner, a structure-builder, and even a headline generator. But it’s not a replacement for your perspective.

Some other ideas for using AI intentionally:

Ask it to generate 10 blog post ideas that your target audience will get value from and then refine that list and create something based on the topics that excites you most
Ask for alternate headlines or subheadings to spark creativity
Use it to reframe your existing content into different formats (like turning a blog post into an Instagram carousel or an email)

The key is that YOU remain the filter. AI helps you work faster, but the heart stays yours.