As business owners, we’re adapting to a digital landscape that is shifting faster than ever with the emergence of AI. And while it can be an incredible tool for content creation and copywriting, there’s one thing it can’t replicate: your humanity and able to connect.

Think of your opt-in like the front door to your business. A warm welcome. A way to say: “I see you. I made something just for you.”

You don't need to be an SEO expert to make improvements. Here are some of the basics you should know and how to use Squarespace AI tool that makes optimizing your website for search easy breezy.

Creating intentions is a powerful practice where we choose what it is we want and state it clearly. When things get a little chaotic or the path seems unclear, we can always return to our intention to get us back on track with clarity and purpose.

While your visual identity and website may have served you well, there comes a time when it needs a refresh to stay relevant and engaging. So, how do you know when your business is ready for a rebrand?

In the ever-evolving digital landscape, having a website is just the first step. The real magic happens when you can turn those casual clicks into meaningful conversions. Let’s explore the art of optimizing your website for conversions and unlocking its full potential.

Now that you have your website up and running, it’s important to do some routine checkins to see how well its working for your business. Squarespace makes this easy with analytics offered directly within the platform so you can check on site performance and then make adjustments accordingly.

The ability to get to know the person behind the business is really important these days in establishing the know, like and trust factor. This is your chance to be who you are and share it with the world through your images!

When creating a brand identity for your therapy practice, choosing a color palette makes a huge impact on how you’re received by your audience. It’s the basis for how someone feels when they’re interacting with your brand.

Showcasing your values is foundational for a brand that knows who are they are and stands for what they believe in.

The internet is a vast place with all sorts of folks doing some version of what you do which is the main reason why having a niche will help you stand out.

After over 14 years working in digital marketing, here are some of the most important elements I see in successful online businesses.

Lately, I’ve been re-framing what it means to be on social media. I choose to see it as an opportunity to grow my reach and connect with people all over the globe! If you’ve been struggling with social media, then I have a few bits of advice for you…

Ideas to market your business in 2023.

What is your primary aim in what you’re creating? When the business is all done, what will it look like?

Celebrate your website launch with these simple steps that will drive more traffic to your website.

If you’re about to launch your website and want to celebrate your success or are looking to get more traffic to your website, these tips are for you.