With this free resource, you will…

  • Get clear on what truly matters most on your website so you can create something beautiful and strategic.

  • Outline your site with confidence, knowing exactly what to include to guide visitors.

  • Ensure your website is both discoverable and legally sound, with SEO and compliance essentials built into your plan.

  • Save hours of second-guessing by following a simple framework that helps you plan a website with purpose and flow.

Get the Guide
A woman wearing a hat and glasses, smiling, with a "Be The Change" T-shirt, sitting in front of a brick wall.
Illustration of a daisy with a peace symbol in the center

Have we met yet? 

Hey there, I’m Cass! 

As a Branding Expert and Website Designer, I’ve been designing digital eco-systems for well-being experts since 2017. I created this guide to help you organize all the key pieces you’ll need to build a clear, beautiful, and strategic website. Think of this as your pre-build blueprint.

From brand basics to legal must haves, we’ll cover the essential building blocks that make your site not only beautiful but functional and aligned with your goals. By the end, you’ll be ready to build your website feeling grounded, prepared, and inspired.

Get the Guide